Online booking platforms, particularly Booking.com, have faced complaints about unfair business practices, notably from small, local independent businesses, which have mostly cited late payments.
Travellers often prefer larger, well-known travel agencies due to their emphasis on safety and solid financial stability. Consequently, entering the market without a proven track record in other regions can be challenging.
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Understand the latest market trends and future growth opportunities for the Booking industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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