The booking landscape is evolving significantly with new players entering the market. Airlines like Air France and hotel chains are expanding their services to include car rentals and bookings for events like concerts and sports matches as they look to create new revenue streams.
After receiving government support during the COVID-19 health crisis, travel agencies are having to adapt to the challenge of losing this aid. Added to this, faced with a significant drop in purchasing power in 2023/2024 some French travellers started opting for alternative forms of accommodation, such as staying with friends and family, while others are seeking the lowest prices available through comparison sites.
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Understand the latest market trends and future growth opportunities for the Booking industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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