Growth in bookings in Taiwan is expected to slow in retail constant value terms over the forecast period due to several factors, including market saturation, particularly in key travel routes such as those between Taiwan and Japan, and increasing competition from neighbouring countries offering more competitive prices and diverse travel experiences. Additionally, rising operational costs, driven by higher fuel prices and inflation, may lead to increased travel expenses, making Taiwan a less attractive option for budget-conscious travellers.
Online booking platforms will become an increasingly popular means of booking accommodation, flights, tours and other related experiences, due to the convenience and ease of price comparison they offer via-a-vis offline options. The former are also increasingly leveraging social media for marketing purposes, including special offers, and this trend is set to deepen during the forecast period.
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Understand the latest market trends and future growth opportunities for the Booking industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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