Carrying over half of all outbound travellers from Ireland, dominant low cost carrier Ryanair will be a key component of most trips from this market over the forecast period. Ryanair has changed its previously hostile stance towards working with OTAs.
A rising number of consumers can be expected to shift away from mass tourism and travelling in large groups over the forecast period. Instead, they will likely search for more personalised and enriching experiences, with a greater propensity to choose niche travel options.
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Understand the latest market trends and future growth opportunities for the Booking industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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