The burgeoning trend of northbound travelling from Hong Kong to the Greater Bay Area reflects a paradigm shift in the travel preferences of Hong Kongers, who are increasingly opting for weekend trips to the mainland as a substitute for short regional visits. Fuelled by enhanced connectivity and infrastructure links between Hong Kong and the mainland, this trend presents a lucrative opportunity for businesses to tap into the consumption power of Hong Kong travellers seeking novel experiences and value-driven escapades in the vibrant cities of the Greater Bay Area.
Surface travel modes are set to experience a surge in popularity among Hong Kong travellers, reflecting a growing interest in exploring destinations at their own pace and on their own terms. One notable trend is the increasing demand for car rentals, driven by a desire for niche experiences and the flexibility to craft personalised itineraries that cater for individual preferences and interests.
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Understand the latest market trends and future growth opportunities for the Booking industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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