Booking in Italy is expected to continue to see a positive performance over the forecast period because of the expected growth in tourism flows, with strong increases in value sales mostly for the online and mobile channels. This is due to the trend towards a more digitalised society, whereby travellers like to book last minute and on-the-go, with mobile being the favoured booking channel for these occasions.
Over the forecast period, due to its importance, sustainability is expected to further impact booking in Italy, as both individuals and companies are increasingly attentive to the environmental impact of travel choices, and are taking measures to make trips more sustainable; therefore increasingly favouring booking operators which prioritise environmentally conscious strategies. For example, booking is expected to develop towards more sustainable tourism to better preserve the environment, develop local communities, and promote overall consumer wellbeing.
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Understand the latest market trends and future growth opportunities for the Booking industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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