OTAs are engaging in co-branded marketing efforts with the Singapore Tourist Board to drive bookings in key source markets. These partnerships are typically executed at regional or local level to enhance conversion rates.
Looking forward, while the prospects for the overall travel industry are optimistic, with strong MICE prospects in particular, tours may experience slower growth due to the exchange rate and a trend towards independent travel amongst inbound tourists. Travel agents are targeting new markets such as Latin America, Eastern Europe, and Africa, focusing on twin-city or regional multi-city itineraries.
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Understand the latest market trends and future growth opportunities for the Booking industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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