With the acceleration of online bookings, the competition is heating up, and players are getting creative to try and become the preferred choice for consumers. For example, in 2024, major company HIS launched a new accommodation site, WOW+.
Michelin Group has initiated a system known as the Michelin Key. It has been introducing accommodation facilities as the Michelin Guide Hotel Selection for some time, but the Michelin Key is positioned as a title awarded to accommodation that provides particularly excellent experiences.
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Understand the latest market trends and future growth opportunities for the Booking industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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