As more travellers adopt the mindset of enjoying their trip to the fullest, the demand for premium travel packages is expected to continue to rise. Consumers are expected to look for travel experiences that prioritise comfort, exclusivity, and unique destinations.
Travel intermediaries in Korea are incorporating artificial intelligence (AI) to improve customer service and the overall travel experience. Players such as Hanatour and Interpark are leading this shift by using AI to offer personalised and convenient services to travellers.
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Understand the latest market trends and future growth opportunities for the Booking industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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