During the forecast period, booking in Vietnam is expected to continue growing steadily, driven by the full recovery of flows of outbound tourists and domestic trips to beyond the pre-pandemic level. To encourage people to travel abroad, travel intermediaries are expected to continue to prioritise on digital marketing through popular online platforms such as Facebook, TikTok, and YouTube, as well as continuing to offer discounts and promotions to attract attention.
According to Resolution No. 44/NQ-CP, issued by the government in March 2024, ministries, agencies and localities need to focus on developing the domestic market; effectively implementing trade promotion programmes, and promoting the distribution of goods through digital platforms and e-commerce.
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Understand the latest market trends and future growth opportunities for the Booking industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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