Blended or bleisure travel, which mixes work and holiday, is likely to become an increasingly prominent feature of the forecast period. The initial trend was driven by the pandemic-related shift towards remote work, which has led to the widespread and seemingly permanent move towards hybrid working arrangements that include both shared physical workspaces and remote work.
The ongoing rise in environmental consciousness amongst young Swedes is changing how they approach travel and tourism. This shift is clear in their preference for eco-friendly travel options that prioritise sustainability and the future of the planet.
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Understand the latest market trends and future growth opportunities for the Booking industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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