Over the forecast period digestive remedies is expected to record moderate growth as current health and lifestyle trends are set to continue partially balancing each other out. While consumers are likely to remain engaged in attempts to lead healthier lives, many people face demanding jobs and busy, stressful lives which are likely to create digestive complaints and thus fuel demand for digestive remedies.
As travel and tourism continues to rebound from the effects of the COVID-19 pandemic, the demand for motion sickness remedies is set to return to positive retail volume and value (at constant 2023 prices) growth. Motion sickness remedies witnessed heavy losses during the pandemic due to the negative impact of lockdowns and other COVID-19 related measures, and a slow return to out-of-home activities.
Sanofi-Aventis and Bayer Austria continue to lead the category in 2023. These players offer a wide selection of renowned brands and products (eg Dulcolax, Rennie, Buscopan and Talcid etc) across various categories within digestive remedies, especially leading ones like laxatives and antacids, Bayer Austria and Sanofi-Aventis also enjoy a high level of brand recognition and consumer trust, which contributed to their ongoing success.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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