Looking forward to the forecast period, the digestive remedies category in Italy presents a dichotomous picture. On the one hand, the growing need to combat acidity and gastric reflux caused by increasingly hectic modern lifestyles is set to support the demand for traditional products such as antacids and proton pump inhibitors.
The outlook for the antacids category in Italy appears positive, particularly with respect to products specifically designed for gastroesophageal reflux rather than classic antacids. Indeed, the increasingly frequent adoption of unhealthy lifestyles and unbalanced diets by some consumers, the rising incidence of overweight/obesity, and the growing awareness of the symptoms and risks associated with heartburn and gastroesophageal reflux disease (GERD) have led to an increase in the diagnosis and, consequently, the increased use of antacids.
The progressive ageing of the Italian population will be a key factor in the growth of the digestive remedies category in the forecast period due to the higher incidence of digestive disorders such as gastroesophageal reflux disease, dyspepsia and constipation in this population group. However, this positive trend could be counteracted by the weak economic situation and the reduced purchasing power of consumers in Italy going into the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!