As the overall digestive health concept is quite malleable in the Chinese market, many players in OTC digestive remedies are extending their product offerings by introducing adjacent products with digestive health benefits to leverage the synergies and brand image of their signature OTC products when faced with an increasingly saturated digestive remedies category. Growing public awareness of the benefits of probiotics has expanded the concept of stomach health to encompass overall gastrointestinal wellbeing.
Recent years have seen a growing focus of marketing for digestive remedies in the consumer foodservice industry in China, as consumers’ changing eating habits are common triggers for digestive disorders. Traditionally, OTC digestive remedies interacted with consumers primarily at pharmacy points of sale, hindering opportunities for in-depth health education.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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