Digestive remedies is anticipated to perform well throughout the forecast period, with robust growth in volume and current sales projected for most categories. Overall demand should remain fairly stable as the incidence and frequency of gastrointestinal complaints like heartburn, diarrhoea and constipation among consumers in North Macedonia continue to rise due to unhealthy eating habits and busier yet more sedentary lifestyles.
Antacids is expected to be the best performer within digestive remedies in volume growth terms over the forecast period, followed by digestive enzymes. Both will continue to profit from the fact that indigestion and heartburn are not only among the digestive complaints that Macedonians are most likely to be afflicted by, but also those they are most confident about self-medicating for with OTC products.
Laxatives looks set to lag well behind all other digestive remedies categories in terms of volume sales growth over the forecast period. Demand will continue to be subdued by the increasing tendency of Macedonians to favour natural solutions for preventing and relieving constipation, such as eating more high-fibre foods, taking probiotic supplements and regularly exercising.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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