Population growth, urbanisation, and targeted marketing are anticipated to drive sales in digestive remedies in Nigeria over the forecast period. As urban centres expand, and consumers become more informed about the benefits of digestive remedies, this will lead to an increased demand for convenient, effective solutions, and a movement away from traditional or home-made options.
Antacids will represent the major growth driver in the digestive remedies market over the forecast period, showing the strongest performance in constant value (2024 prices) terms. The persistent high incidence of indigestion and heartburn will sustain demand, despite the competitive landscape of affordable brands.
Like most OTC products, digestive remedies face significant threats from macroeconomic conditions, particularly high exchange rates that drive up unit prices. Moving forward, ongoing economic pressures will compel manufacturers to find ways to reduce production costs and keep prices competitive.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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