In India, people often rely on traditional home remedies for addressing digestive issues, especially in rural and semi-urban areas, as they are not accustomed to using pharmaceutical remedies. Indian consumers are strongly connected to ingredients such as lemon and ajwain (carom seed), as these have long been traditional home remedies for digestive problems.
Pharmacies is the dominant channel for sales of digestive remedies, set to account for an 80% value share in 2023. A smaller share of the remainder of sales is distributed through alternative channels, including supermarkets, hypermarkets, small local grocers, and e-commerce platforms.
With increasing consumer awareness of the benefits and application of different consumer health products in India, there has been a rising trend towards adopting products aimed at promoting gut health. One such product is probiotics.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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