Digestive remedies is set to maintain slow and stable retail current value growth in the US in the forecast period. Laxatives is expected to see above-average growth, with this projection tied to shifts in health-related developments across age demographics in the US, alongside lifestyle trends post-COVID-19, which are expected to impact consumer behaviour over the forecast period.
In recent years, there has been a steady stream of negative media coverage and FDA warnings regarding prolonged use of proton pump inhibitors (PPIs) in the US. The most significant side-effects include an increased risk of micronutrient absorption deficiencies, which can result in severe muscle spasms, as well as a higher susceptibility for cardiovascular and kidney diseases.
In recent years there has been a growing focus on women’s health in the US, attracting interest from large corporations and private equity firms in acquiring promising DTC brands. For example, Unilever acquired Nutrafol, a wellness brand with solutions for menopause-related hair loss, in 2022; it is reportedly valued at around USD1 billion.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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