Digestive remedies are expected to witness robust growth over the forecast period, driven by the rise in digestive disorders. Contributing factors include unhealthy diets, sedentary lifestyles, and increased stress levels, bringing about gastro-intestinal problems.
With rising healthcare costs and limited access to medical professionals, more consumers will seek OTC remedies in the forecast period. Antacids like Eno and TUMS, as well as indigestion relief products like Pepto-Bismol, will continue to gain popularity as consumers look for affordable self-medication solutions.
The rise of fast food culture in Kenya, driven by popular chains like KFC, Chicken Inn, and local establishments such as Nyama Mama, will lead to stronger demand for digestive remedies. Fast foods are often high in fat, salt, and low in fibre and can lead to more digestive issues like indigestion, heartburn, and acid reflux.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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