Sales of digestive remedies will likely continue to be driven by the impact of widespread stress among the general population (due to Russia’s ongoing war) which is leading to digestive problems. Sales should also benefit from the unhealthy diets and more sedentary lifestyles of many consumers in Ukraine.
Motion sickness remedies is projected to be the most dynamic category in digestive remedies over the forecast period. The category was hard hit during the review period, first by COVID-19 restrictions which limited travel opportunities and subsequently by the knock-on effects of Russia's invasion of Ukraine.
Herbal/traditional digestive remedies are expected to see growing demand from consumers since they are perceived to be effective but without the side effects of standard medicines. Ukrainians have a strong history of self-medicating themselves with products such as herbal tea (eg with dill seeds, camomile) but with lifestyles becoming busier and convenience preferred, traditional medication is losing its appeal, especially with younger consumers.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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