Over the forecast period, urbanisation and increasingly hectic lifestyles are set to further shape consumers’ habits and health, with many of them trying to cope with stressful schedules and a work/life imbalance, including not having time to prepare meals from scratch. This trend is likely to exacerbate certain digestive issues, and support demand for digestive remedies over the forecast period.
As evident in many other OTC categories, herbal/traditional products are expected to become more visible in Thailand, capitalising on the long-standing popularity of using herbs to treat various health conditions in Thai culture. Demand will be supported by the perception that these products are natural and contain fewer harmful ingredients.
Diarrhoeal remedies, proton pump inhibitors and antacids are set to be among the strongest performers in the category over the forecast period. Diarrhoeal remedies, holding the highest value share overall, will be supported by the hot climate and the habit for eating out, including the consumption of street food.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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