Overall digestive remedies is set to maintain solid retail current value growth rates in South Korea in the forecast period. Nevertheless, paediatric indigestion and heartburn remedies is set to see a double-digit decline in 2024, and a declining trend is set to be maintained in the forecast period, as consumers increasingly prefer non-herbal/traditional remedies for children, unlike for adults, and older people in particular.
Digestive remedies has traditionally been dominated by popular long-established products, with consumer preference gravitating towards well-known brands. Pharmaceutical companies also favour these products, as they require minimal marketing effort while generating steady sales.
The market for IBS treatments, antiflatulents, H2 blockers, and proton pump inhibitors is currently negligible, and this is expected to remain the case. In South Korea, where the healthcare infrastructure is strong, these medications are easily prescribed by physicians, reducing the need for OTC sales.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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