The ageing population in Bulgaria is anticipated to sustain sales of digestive remedies over the coming years. As consumers age, they often confront several digestive issues which can become more prominent due to natural ageing but also the traditional heavy diet enjoyed by older Bulgarians.
In 2024, e-commerce witnessed growth in both value sales and share in digestive remedies. The trend is expected to persist over the forecast period supported by the regular promotions and competitive prices offered by major online retailers.
Over the forecast period, it is expected that producers will develop new formats of digestive remedies making them more convenient to ingest. Paediatric digestive remedies targeting kids, such as Naturproduk’s Prevomit jellies and lollipops, are a key example of new formats that are emerging.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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