The Australian Bureau of Statistics (ABS) recently revealed a concerning trend in the country’s birth rate, which hit its lowest point in 2020 amidst the turbulence of the COVID-19 pandemic. While there was a modest recovery in 2021, the ongoing economic challenges caused by high inflation and rising interest rates threaten to stall this progress.
Traditionally, childrenswear, especially babywear, was not a primary focus of brands’ online offerings. However, with the pandemic driving a surge in e-commerce, brands found themselves compelled to expedite their online presence.
Childrenswear players in Australia are progressively adopting circular business models and prioritising sustainability, capitalising on a unique opportunity, driven by the relatively short lifespan of children’s clothing. Children tend to outgrow their clothes within months, leaving many items in gently worn condition, rendering them perfect candidates for circular economy practices.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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