Economic uncertainty in the country, exacerbated by high inflation and living costs and the depreciation of the Turkish lira at the end of the review period, is likely to continue to impact childrenswear over the forecast period. While parents are reluctant to economise on clothes and other perceived essential products for their children, high price-sensitivity is likely to pressure on branded players in childrenswear to offer lower prices or special deals and promotions.
Companies are expected to continue to introduce new organic lines in the forecast period. Brand owners are also set to continue to offer buy online and pick-up in-store to complement buy in-store with home/workplace delivery options.
Price, quality and appearance are predicted to remain key factors that parents consider when purchasing childrenswear in Turkey. The expansion of leading fast-fashion brands Zara, LC Waikiki, Defacto and H&M will continue to force some independents to close down permanently, following brands like Pamidor, Bücürük, Wenice Kids and Rodi Mood.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!