The pronounced spike that was seen in inflation across Europe during 2022 and 2023 is expected to level off during the forecast period, resulting in less pressure on household spending among the population of Hungary. In response, the leading retailers of childrenswear are expected to target their core consumer segments by appealing to the parental desire to dress their children stylishly and comfortably.
The pronounced gap in volume sales of girls’ apparel in comparison with boys’ apparel that has traditionally characterised sales of childrenswear in Hungary is set to close significantly over the course of the forecast period as families are now spending more than ever before on boys’ apparel. This can be seen as a reflection of the increasing interest that Hungarian boys now have in expressing themselves via their personal style, rather than any slowdown in sales growth in girl’s apparel.
The proportion of childrenswear sales accounted for by e-commerce is set to increase over the forecast period as Hungarian parents are set to increasingly look to online shopping as a way of reducing the stress and expense of shopping for childrenswear. E-Commerce is already a significant, mainstream retail distribution channel for apparel and footwear in Hungary and major brands such as H&M and Sinsay have already established a strong position in home this area as they seek to develop comprehensive omni-channel retailing operations.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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