Population ageing will be a key trend slowing down the growth of childrenswear in the coming years. Romania is one of the most affected countries by this trend.
The childrenswear category will continue to have a seasonal pattern across the forecast period. The back-to-school months (August and September) will account for a surge in sales on a yearly basis, with most parents doing their school-related shopping around this time of the year.
In the short run, there will still be many price-sensitive consumers that will purchase mostly low-end products. Consequently, Pepco (retailer of mostly affordable products) will continue to be the well-established leader for childrenswear over the coming years.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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