The persistent decline in Mexico’s birth rate over the decades presents a challenging landscape for apparel and footwear players targeting families, especially when coupled with a growing sentiment amongst newer generations to forego child-rearing amidst global uncertainties. Although there was a noticeable uptick in the birth rate post-pandemic, the long-term trend in Mexico continues its downward trajectory, which can largely be attributed to a shift in priorities amongst the youth population.
Sustainability is increasingly becoming a cornerstone in childrenswear, driven by consumers’ mounting environmental concerns and the subsequent prioritisation of responsible consumption in their purchasing decisions. In fact, many parents are placing a higher emphasis on sustainable choices for their children’s apparel than for their own.
The transient nature of childrenswear, owing to the rapid physical growth of children, who often outgrow clothes before they are worn out, has naturally aligned the category with the rise of the second-hand clothing trend. This rapid transition between sizes, coupled with the consequent excessive spending on apparel for youngsters, has bolstered the second-hand market as a win-win solution for both financial savings and responsible consumption.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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