Purchasing second-hand childrenswear is extremely popular in South Africa, especially among consumers who struggle financially, as it is often more affordable than buying new clothing items. On the other hand, mid-income consumers often buy second-hand items as they consider them a more sustainable and environmentally-friendly solution.
More affluent South Africans often enjoy higher disposable incomes, allowing them to prioritise sustainable brands of higher value for their children. Many of these consumers are becoming increasingly educated and aware of the environmental impact of the apparel and fashion industry.
With the South African economy being relatively tough to navigate, many friends and families have become strong networks where they share childrenswear to reduce costs. This has become popular among different types of consumers where they recycle their children’s used clothing and footwear.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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