Players are still doubtful about the potential for growth in sales of childrenswear. The category is not likely to be spared by factors which have hampered its progression in recent years, namely the declining birth rates in the country and inflationary pressures.
In light of the sustainability trends and economic climate, second-hand apparel is perhaps growingly necessary for all consumer groups. It is becoming the main ally of childrenswear – and also its most important competitor.
Waning birth rates will continue to pose a notable challenge over the forecast period, with Euromonitor International data showing an ongoing decline over the review period and expected into the future. This is expected to be felt in both girls’ and boys’ apparel, also due to the difficulties faced by many local chains.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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