Given the economic uncertainty, which is expected to continue for a while longer, German consumers of childrenswear will be looking to save where possible, especially if quality is not sacrificed. At the same time, private label lines have been growing in terms of their quality and technology, which should help them see growth.
Particular importance is attached to sustainability and environmental responsibility in Germany. Parents, in particular, have a strong sense of ethical responsibility to make responsible choices, and shopping for childrenswear reminds them that they want to leave the world a better place for their children.
The circular economy will continue its growth trajectory in Germany, and childrenswear will therefore experience a vital shift aligned with new consumption values. A growing number of second-hand markets are emerging nationwide, including online retailers’ platforms, with initiatives to recycle and reuse worn garments, which demonstrates this shift.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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