Retail sales of childrenswear are expected to register a sluggish performance in both volume and constant value terms (2023 prices) over the forecast period.
During the forecast period, younger children will increasingly choose their own apparel, as their parents seek to encourage their independent development. This trend will also be driven by the growing popularity of social media platforms such as YouTube, Instagram and TikTok, which are a huge influence on fashion trends amongst tweens and younger teenagers.
As more Milennials, the first generation to grow up with the Internet, become parents, this will support the performance of the online channel to the detriment of traditional stores. Players are therefore expected to work on improving the in-store experience in order to encourage traffic, and ultimately, expenditure, within bricks-and-mortar outlets.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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