Childrenswear is projected to register modest retail volume sales growth over the forecast period, challenged by declining birth rates and the strong second-hand trend. However, fast fashion trends in pre-teens and teenage clothing and rising sales through e-commerce are boosting growth.
An ongoing reduction in birth rates is predicted to place downward pressure on volume sales over the forecast period. The number of children aged 0-14 is expected to shrink by around 2% over the forecast period.
E-commerce and social media were key drivers of retail volume in childrenswear in 2023. This trend is only expected to intensify over the forecast period, with both playing an increasingly important role.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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