Childrenswear is expected to register modest volume sales growth over the forecast period thanks to several key drivers, such as ongoing premiumisation, a strong emphasis on functionality and comfort, product extensions and more sustainable materials. However, the rising prevalence of e-commerce, frequent discounting and a very strong second-hand trend will act as inhibitors on more dynamic growth.
The continued decline in the national birth rate is also expected to apply downward pressure on volume sales in the coming years. Norwegian parents would need to significantly increase their children’s clothing purchases to counter a concomitant decline in volume sales.
E-commerce and social media will continue to play an increasingly important role in childrenswear over the coming years. Norwegian parents live increasingly hectic lifestyles and are attracted to the convenient nature of online shopping, often avoiding visiting stores with their babies and children altogether.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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