Overall, childrenswear is expected to post mild growth in retail current value terms in the early-to-mid-forecast period, mainly due to slight average unit price increases, before stagnating in the mid-to-late-forecast period. Slight-to-moderate decreases are projected through the forecast period in constant 2023 terms.
The mini-me trend is set to remain strong within childrenswear in Italy in the forecast period. Parents are increasingly keen to dress children in clothes that do not look like children's, but that are “cool”, trendy and bold.
Apparel and footwear specialists remained the strongest channel for childrenswear in Italy at the end of the review period, and this situation is unlikely to change in the forecast period. The enduring strength of apparel and footwear specialists is especially due to the importance of chains when shopping for childrenswear, such as OVS, BluKids, Zara, Original Marines, United Colors of Benetton and H&M.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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