As the consistent decline in South Korea’s birth rate continues to threaten demand for childrenswear, especially baby and toddler wear, brands and retailers are set to identify new ways to maximise value sales. One of the most common initiatives used to create new revenue streams is to introduce third party brands as a shop-in-shop format in offline retailers.
Pre-teens tend to refer to children aged 9-13 years. While the number of newborns in South Korea is set to continue declining, the pre-teen target audience is expected to expand sales share within childrenswear, as current toddlers grow into the pre-teen stage.
Pure-play online childrenswear brands gained considerable attention during the pandemic, supported by the rapid growth of e-commerce during home seclusion, including child-specific shopping platforms such as Bori Bori and MooMooz, among many others. As the threat of the pandemic has waned in South Korea and parents and children are spending greater time outside of the home, online brands are to expected to expand into retail offline to extend their consumer reach as part of an omnichannel approach to sales.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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