2023 is set to see slight positive growth for childrenswear in current value terms, but a continued decline in volume terms, and this trend is expected to be maintained throughout the forecast period. The forecast performance of the category is set to be negative as the consumer base for such products, in other words babies and children, is set to continue decreasing.
The number of children in Japan has been decreasing, and will continue to do so over the forecast period; however, the spend per child has been increasing. Childrenswear brands can take this as an opportunity.
There is high demand for gifting in the childrenswear space. Childrenswear is often purchased not only by parents, but also by relatives such as grandparents and friends of the parents.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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