Childrenswear is expected to see a return to growth in retail volume terms over the forecast period. As the economy recovers and disposable income improves, demand is expected to pick up.
Consumers are also expected to be motivated by the growing competition and greater diversity of products, particularly lower priced and more affordable products. Whilst second-hand items and unregulated imports will continue to be a major source of affordable apparel, limiting demand for new, tax-paid childrenswear, the growing availability of cheaper products from Asia and Turkey is expected to help boost sales of new childrenswear.
There was a growing shift towards local brands across fast moving consumer goods during the review period, including within childrenswear. A key reason for this was to limit the spending of scarce foreign exchange on imports, but the desire for authenticity also motivated the shift to local brands.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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