A low and gradually slowing birth rate is expected to continue to hinder the recovery of childrenswear in the forecast period. Childrenswear is expected to see positive growth over the forecast period in retail volume and value (constant 2023 prices) terms.
The development of the circular economy is set to continue as it fosters a sense of community and eco-friendliness among parents. This is expected to continue be supported by social media and forum groups, where parents share tips and concerns on parenthood and share or exchange children’s apparel, footwear and other items.
The shift towards e-commerce an omnichannel retailing is predicted to continue over the forecast period. Online shopping offers a high level of convenience, more choice and regular promotional deals and lower prices.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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