With mask mandates having been lifted and not being likely to return and with consumers returning to their pre-pandemic lifestyles (eg attending work, events, going out, socialising etc) infection rates with diseases such as cold and flu are expected to keep rising steadily over the forecast period (albeit without any spikes in either direction). Thus, sales of cough, cold and allergy (hay fever) remedies are expected to see modest growth in value (at constant 2023 prices) and volume terms.
Based on the development of past pollen and allergy seasons it can be expected that future ones will remain strong with further potential for growth. Unbalanced, hectic lifestyles and pollution as well as increased exposure to systems like air conditioners or heating systems (especially in office buildings) are known to enhance the risk of developing allergies or at least making consumers more susceptible to irritants that can lead to allergy like symptoms.
Consumers have become more health conscious since the pandemic and are making more effort to lead more balanced and healthier lives. Furthermore, the additional hygiene precautions implemented by many consumers during the pandemic also are also likely to continue having an influence over the forecast period (eg more frequent handwashing, social distancing, disinfecting hands, handles and rails more frequently) albeit to a lesser degree.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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