In general, cough, cold and allergy (hay fever) remedies is expected to see a downward trajectory in retail volume terms over the forecast period. Most categories are set to post a rebound in 2025, before retail volume sales drop through the remainder of the forecast period.
One can also see growing competition from more natural remedies. Indeed, plant-based remedies are already popular, with products like Thymoseptine and Thymotil from Tilman.
Nasal spray’s growth could be hindered by saturation, as is a highly mature category in Belgium. Additionally, the popularity of essential oils and dietary supplements like propolis is indirectly reducing OTC sales.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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