Forecast growth will be solid but moderate, with climatic factors continuing to play an important role. As winters keep getting milder and thus giving rise to fewer common cold and influenza viruses, some downward pressure is expected on cough and cold remedies.
The negative situation surrounding pseudoephedrine, alongside rising use of natural remedies – including essential oils and dietary supplements – have hampered recent category growth of OTC category products. This has been further hindered by a lack of recent innovation in the space, as launches in recent years have not been especially well-received.
Since the pandemic, French consumers have shown a strong and rising preference for natural health products, primarily in cough, cold and allergy (hay fever) remedies, with such products usually positioned as herbal dietary substances. Local consumers are increasingly drawn to the multifunctional effects and approaches associated with the likes of homoeopathy, inhalers, and herbal substances, for example, prompting manufactures to launch more herbal and natural variants.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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