While all cough, cold and allergy (hay fever) remedies categories look set to expand in retail volume terms over the forecast period, in the majority of cases growth rates are expected to slow consistently towards 2029. This is partly due to increasing maturity, but also reflects the fact that North Macedonia’s population is declining.
Medicated confectionery is projected to be the most dynamic category within cough, cold and allergy (hay fever) remedies in retail volume and current value growth terms over the forecast period. The comparatively low cost of these products and the fact that they are much more widely available than other types will continue to support robust demand, as will the tendency of many Macedonians to regularly consume them for indulgence or refreshment rather than only when ill.
Paediatric cough/cold remedies is expected to be the second fastest developing cough, cold and allergy (hay fever) remedies category in retail volume growth terms over the forecast period. It will continue to benefit from rising health-consciousness in North Macedonia, which is making parents more cognisant that OTC medications specifically formulated for younger age groups are safer and typically more effective than giving children reduced doses of products that are primarily intended for adults or marketed as being suitable for all ages.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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