Growth will be solid and moderate during the forecast period, with brands stealing share from each other. Any newcomers will need substantial marketing budgets if they want to make a significant impact and attract consumer attention.
Innovation is rare in cough, cold and allergy remedies in Lithuania, and Opexa’s success story is really a side effect of the product’s shift from prescription status to being sold OTC during the review period. Meanwhile, sprays have been and will continue to attract attention within decongestants.
Antihistamines/allergy remedies (systemic) is expected to register solid growth over the forecast period, as climate change will continue to lead to a higher incidence of allergies. Summers are becoming longer and warmer, meaning an extended pollen season every year, which will result increased allergies and demand for allergy products.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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