In line with 2024, combination products are expected to take the lion’s share of the cough, cold and allergy (hay fever) remedies over the forecast period due to people wanting to fight multiple symptoms at the same time. However, despite this, there will be a trend towards using more natural products such as echinacea, honey, turmeric and lemon based products or to use these natural ingredients themselves to stave off colds and allergies, which could dent sales of packaged standard and packaged herbal/traditional products going forward.
An expected rise in VAT rate from 17% to 18% from 2025 will show its effects on cough, cold and allergy (hay fever) remedies as the Israeli Government attempts to put more money into its coffers. In addition, the Ministry of Finance has been reported to be mulling over another VAT increase for 2025, which will increase prices further.
It is unlikely that new product launches will be carried out in the foreseeable future given the uncertainty caused by the Israel-Hamas war. It is probable that manufacturers will seek to consolidate their sales over the early part of the forecast period to be on the safe side and see what happens in relation to the war.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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