Due to climate change, winters in Greece have become milder. This is likely to continue in the forecast period, thereby dampening growth potential as cold & flu incidences can be expected to be lower than in the past.
As disposable incomes remain under pressure, consumers are set to avoid visiting a doctor for regular cold or flu problems. Hence, the share of products subject to reimbursements is set to decline.
Within decongestants, nasal sprays are set to continue to claim the lion’s share of the category. Despite notable hikes in retail selling prices towards the end of the review period, nasal sprays continue to gain popularity.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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