Local brands have seen a rise within cough, cold and allergy remedies, with this trend set to continue across the forecast period. These brands have lower price points compared to their foreign competitors, who are typically the category leaders.
The challenging economic context has slowed down growth in many areas of consumer health, with some consumers reaching for cheaper varieties, often without active compounds. For example, Pharyngeal Preparations is perceived as an effective product to treat throat and cough discomfort.
Enhancing consumer product education and knowledge will allow consumers to understand how to best manage different symptoms. For example, the relaunch of the anti-flu brand Comtrex (Laboratorios Portugal SA) stands out, with the player having carried out campaigns to inform consumers about the dengue pandemic.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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