The market for cough, cold, and allergy (hay fever) remedies in Malaysia is set to continue to expand over the forecast period, driven by the persistently high prevalence of respiratory illnesses. Consumers are expected to remain vigilant when it comes to the early symptoms of coughs, colds, and flu, purchasing remedies at the first signs of illness.
Despite an enduring preference for herbal/traditional remedies, there is likely to be further specialisation in the form of more advanced cough and cold remedies over the forecast period. Phlegm reduction effervescent tablets, for example, which are designed to break up mucus, increased in visibility among major pharmacies during the last few years of the review period, thanks to the entry of a wider number of offerings, such as Duoleaf's Medus NAC 600mg Effervescent Tablet and Duoleaf’s NAC 200mg Sachet (in grape flavour), which cater to both adults and children.
Malaysians are particularly willing to use consumer health remedies which use natural ingredients, as these are widely perceived as being less harmful than the chemically formulated alternatives. As such, as well as a rise in the use of herbal remedies to prevent coughs and colds or to treat associated symptoms, there is also expected to be a blurring of the boundaries between cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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