Combination products for cough, cold, and allergy (hay fever) remedies are expected to outperform other categories in the forecast period, driven by their all-in-one treatment that appeals to consumers managing multiple symptoms. Factors such as urbanisation, higher population, and rising respiratory issues should contribute to category growth.
Rising pollution levels are contributing to an increase in respiratory issues such as coughs, asthma, and allergies, driving demand for decongestants, cough remedies, and related medications. As awareness of the impact of air pollution grows, more consumers are seeking preventive and remedial measures, turning to OTC products for respiratory relief.
The most significant challenges for cough, cold, and allergy (hay fever) remedies in Kenya include inflation, rising raw material costs, and supply chain disruptions, which may further increase prices and limit availability. For example, imported brands like Bayer Aspirin have seen price hikes, impacting consumer purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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