During the forecast period, the market for cough, cold, and allergy (hay fever) remedies in Nigeria is projected to experience an improved performance in constant value terms (2024 prices). This growth will be fuelled by Nigeria's expanding population and urbanisation, which will contribute to increased congestion and related health issues.
Medicated confectionery is set to remain the top performer over the forecast period, thanks to the affordability and widespread availability of these products While these offerings are not strictly categorised as OTC drugs and are primarily used for soothing throats and freshening breath, their low cost ensures continued consumer preference.
The primary threat to forecast growth in the category is ongoing inflation, which will keep prices elevated and diminish consumers' purchasing power. To mitigate these challenges, companies are likely to concentrate on boosting local production and reducing manufacturing costs.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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